Cкачал последнюю версию playSMS с http://sourceforge.net/projects/playsms/ в /usr/local/src

# cd  /usr/local/src
# wget http://downloads.sourceforge.net/project/playsms/playsms/Version%200.9.9.2/playsms-0.9.9.2.tar.gz

Распаковал архив

# tar -zxvf playsms-0.9.9.2.tar.gz -C /usr/local/src

Создаю каталоги и меняю их владельца

mkdir -p /usr/local/www/playsms/
mkdir -p /var/spool/playsms
mkdir -p /var/log/playsms
chown -R www /usr/local/www/playsms/
chown -R www /var/spool/playsms
chown -R www /var/log/playsms

Скопировал фалы из папки web в папку web сервера и изменил владельца

# cp -r /usr/local/src/playsms-0.9.9.2/web/* /usr/local/www/playsms/
# chown -R www /usr/local/www/playsms/

# cp -r /usr/local/src/playsms-0.9.9.2/daemon/linux/bin/_playsms/playsmsd* /usr/local/bin/
# cp -r /usr/local/src/playsms-0.9.9.2/daemon/linux/etc/playsms /usr/local/etc/playsms

В файле /usr/local/etc/playsms/playsms указал пути каталогов.

# cat /usr/local/etc/playsms/playsms
PLAYSMS_PATH=/usr/local/www/playsms
PLAYSMS_BIN=/usr/local/bin
PLAYSMS_LOG=/var/log/playsms
PLAYSMS_SPOOL=/var/spool/playsms
PLAYSMS_LIB=/var/lib/playsms

Создаю базу данных для playsms и копирую в неё таблицы из шаблона.

# mysqladmin -u root -p create playsms
# mysql -u root -p playsms < /usr/local/src/playsms-9.9.2/db/playsms.sql

Копирую config-dist.php в config.php и редактирую

# cp /usr/local/www/playsms/config-dist.php  /usr/local/www/playsms/config.php

<?php

// PHP PEAR DB compatible database engine:
// msql, mssql, mysql, oci8, odbc, pgsql, sqlite
$core_config['db']['type'] = 'mysql';        // database engine
$core_config['db']['host'] = 'localhost';    // database host/server
$core_config['db']['port'] = '3306';        // database port
$core_config['db']['user'] = 'root';        // database username
$core_config['db']['pass'] = 'my_password_for_mysql_root_user';    // database password
$core_config['db']['name'] = 'playsms';        // database name
$core_config['db']['pref'] = 'playsms';        // table's prefix without trailing underscore

// SMTP configuration
$core_config['smtp']['relm'] = ''; // yes, not realm, its relm
$core_config['smtp']['user'] = '';
$core_config['smtp']['pass'] = '';
$core_config['smtp']['host'] = 'localhost';
$core_config['smtp']['port'] = '25';

// Do not change anything below this line unless you know what to do

// -----------------------------------------------------------------

// you can turn on or off PHP error reporting
// on production level you should turn off PHP error reporting (set to 0), by default its on

//error_reporting(0);
//error_reporting(E_ALL ^ (E_NOTICE | E_WARNING | E_DEPRECATED));
error_reporting(E_ALL ^ (E_NOTICE | E_WARNING));

// logs directories
$apps_path['logs']    = '/var/log/playsms';

// log level: 0=disabled, 1=info, 2=warning, 3=debug, 4=verbose

// WARNING: log level 3 and 4 will also save sensitif information such as password for used gateway
$core_config['logstate']    = 0;

// 0 for single session login; 1 for multi session login
// multi session login is not secure because playsms leaves md5 crypted username and password

// on admin's computer
$core_config['multilogin']    = 0;

// are we using http or https ? the default is using http instead https
$core_config['ishttps']        = false;

?> 

В скриптах из папки /usr/local/src/playsms-0.9.9.2/daemon/linux/bin/* правлю . /etc/default/playsms на . /usr/local/etc/playsms/playsms

Копирую

# cp -r # cp -r /usr/local/src/playsms-0.9.9.2/daemon/linux/bin/* /usr/local/bin/
/usr/local/bin # ls -l | grep playsms
drwxrwxr-x  2 1000  1000        512 23 мар 17:53 _playsms
-rwxrwxr-x  1 root  wheel       426 23 мар 15:54 playsmsd_start
-rwxrwxr-x  1 root  wheel       223 30 мар 23:27 playsmsd_stop

# cp /usr/local/src/playsms-0.9.9.2/daemon/linux/etc/playsms /usr/local/etc/playsms/  

Редактирую файл /usr/local/etc/playsms/playsms

PLAYSMS_PATH=/usr/local/www/playsms
PLAYSMS_BIN=/usr/local/bin
PLAYSMS_LOG=/var/log/playsms
PLAYSMS_SPOOL=/var/spool/playsms
PLAYSMS_LIB=/var/lib/playsms

Для автоматического старта playSMS при загрузке системы, добавляю в /etc/rc.local строку

/usr/local/bin/playsmsd_start

Т.к. в скриптах playSMS используется bash, а во FreeBSD он по умолчанию ставиться в /usr/local/bin/bash, то для нормальной работы скриптов я создал символичекую ссылку

# ln -s /usr/local/bin/bash /bin/bash

Для запуска playSMS использую команду

/usr/local/bin/playsmsd_start

Проверить стартовал ли playSMS можно так

ps -ax | grep playsms
83349 ??  R        0:00,11 /usr/local/bin/php -q /usr/local/bin/_playsms/sendsmsd.php /usr/local/www/playsms _GETQUEUE_
83353 ??  R        0:00,21 /usr/local/bin/php -q /usr/local/bin/_playsms/playsmsd.php /usr/local/www/playsms
83355 ??  R        0:00,23 /usr/local/bin/php -q /usr/local/bin/_playsms/dlrssmsd.php /usr/local/www/playsms
44385  3- S        7:06,20 /bin/bash ./_playsms/playsmsd /usr/local/www/playsms
44388  3- S        7:06,80 /bin/bash ./_playsms/recvsmsd /usr/local/www/playsms
44392  3- S        4:16,99 /bin/bash ./_playsms/sendsmsd /usr/local/www/playsms
44398  3- S        6:40,66 /bin/bash ./_playsms/dlrssmsd /usr/local/www/playsms

Для работы вэба добавляю в httpd.conf строки

Alias /playsms "/usr/local/www/playsms/"
<Directory "/usr/local/www/playsms/">
Order deny,allow
Allow from all
</Directory>

И перезапускаю apache

# /usr/local/etc/rc.d/apache22 restart

Теперь можно в браузере набрать http://<IP адрес сервера>/playsms/ логин-пароль по умолчанию
username: admin
password: admin

Ссылки:

https://github.com/antonraharja/playSMS/blob/9941f2bd546f56eef5bfe2fba85d00332a2b488f/web/docs/INSTALL
http://compiling.ru/solutions/installyaciya-playsms-i-sms-server-tools-2/
https://groups.google.com/forum/#!topic/playsmsusergroup/AIHlr6dLoJ0